We require access to your Meta Business Manager account in order to effectively manage ad campaigns, set up audiences, and monitor ad performance. This helps us streamline your marketing efforts and ensures we have full visibility into your account's performance for monitoring and optimization. Access is provided through Meta Ads Manager (partner access) to Kahoona’s business account (Business Manager ID: 1330176814290528)
In order to report the users’ intent and segments on your website (we report “KahoonaSegment” custom events), we require access to your Meta Dataset (pixel) and Conversion API token. This integration is done through Meta ad manager’s “Data Sources” by assigning Kahoona as a partner.
This permission will allow us to create a CAPI Token and send server-side custom events, which we will use to create Audiences - enabling us to create more targeted and personalized campaigns for your marketing team.
Kahoona users Google Analytics 4’s Measurement protocol to attach users & sessions to their predctive segmentations.
Audinces generated in GA4 can be exported to Google Ads for activation on Google properties.
If you didn’t provide read access to GA4 yet, please see:
Google Analytics Read Integration
In order to report our signals to GA4 so they would have visibility in your measurement system, we need you to generate an API key for server-side reporting of events (we report Kahoona custom events).
The API key is created in the admin settings → property settings → Data collection and modifications → Data streams. Under the main stream you can create an API secret (under “Measurement Protocol API secrets”) and need to provide us with the secret value.