What Is This Integration?

Kahoona analyzes visitor behavior on your website and predicts what each user is likely to do next -- whether they are likely to purchase, what categories they are interested in, their price sensitivity, and more. These predictions are delivered as visitor profile attributes directly into your Adobe Target platform, ready to use for experience targeting, A/B testing, and personalized content delivery.

Minimal setup required. Once both tags are installed and the Adobe Target client code is shared with Kahoona, we configure the server-to-server pipeline and begin pushing segment data. Your team creates audiences in the Adobe Target UI and applies them to activities. If using mbox3rdPartyId, your team may also need to expose the visitor ID on the page (see Step 2).

What You Can Do With Kahoona Segments in Adobe Target

Once the integration is active, your team can use Kahoona segments just like any other visitor profile attribute in Adobe Target:

• Target high-intent visitors with premium experiences, urgency messaging, or conversion-focused layouts using Experience Targeting (XT) activities
• Protect margins by suppressing unnecessary discounts for users already likely to purchase
• Run focused A/B tests on specific audience segments for cleaner, faster results
• Personalize by predicted interest -- show relevant categories, products, or content based on predicted affinity

The specific segments available on your account are custom to your business and determined in collaboration with your Kahoona CSM.

How It Works

Kahoona collects behavioral signals from your website visitors and generates predictive audience segments. These segments are pushed server-to-server into Adobe Target via the Profile Update API, where they are stored as visitor profile attributes and become available for audience creation and activity targeting.

  Your Website                    Kahoona                      Adobe Target
 +-------------+               +--------------+            +-------------------+
 | Visitor      |  Behavioral   | Generate     |  Profile   | Segments appear   |
 | browses      |--signals----> | predictive   |--Update--> | as visitor profile|
 | your site    |               | segments     |  API       | attributes        |
 +-------------+               +--------------+            +-------------------+
      |                                                           |
      |  Visitor identifier                                       v
      +-----------------------------------------------> Create audiences,
                                                        target activities

Integration Path: Server-to-Server (Profile Update API)

Kahoona pushes segment data directly from our servers to Adobe Target's Single Profile Update API or Bulk Profile Update API. Segments are stored as profile.kahoona_* attributes on each visitor's Target profile.

• Activation speed: Kahoona generates and pushes segments automatically. Adobe Target processes profile updates typically within 1 hour
• Customer effort: One-time sharing of Adobe Target client code and visitor identity strategy
• How you use it: Build audiences in the Adobe Target Audience Builder using Kahoona profile attributes, then apply them to any activity