Kahoona x AB Tasty Integration

Powering Predictive Audiences for Personalization & Experimentation

What Is This Integration?

Kahoona's AI engine analyzes visitor behavior on your website in real time and predicts what each user is likely to do next -- whether they're likely to purchase, what categories they're interested in, their price sensitivity, and more. These predictions are delivered as audience segments directly into your AB Tasty platform, ready to use for A/B testing, personalization, and targeted experiences.

No additional development is required on your website. Kahoona and AB Tasty handle the data flow automatically.

What You Can Do With Kahoona Segments in AB Tasty

Once the integration is active, your team can use Kahoona segments just like any other audience in AB Tasty:

• Target high-intent visitors with premium experiences, urgency messaging, or conversion-focused layouts
• Protect margins by suppressing unnecessary discounts for users already likely to purchase
• Rescue low-intent sessions with tailored incentives or alternative messaging
• Run focused A/B tests on specific audience segments for cleaner, faster results
• Personalize by predicted interest -- show relevant categories, products, or content based on predicted affinity

How It Works

Kahoona collects behavioral signals from your website visitors and runs them through predictive models on our servers. The resulting audience segments are then delivered into AB Tasty, where they become available for targeting.

Kahoona supports two integration paths with AB Tasty. We recommend Path A for most customers.

Integration Path A: Server-to-Server (Recommended)