Kahoona's AI engine analyzes visitor behavior on your website in real time and predicts what each user is likely to do next - whether they're likely to purchase, what categories they're interested in, their price sensitivity, and more. These predictions are delivered as audience attributes and segments directly into your Optimizely platform, ready to use for experimentation, personalization, and feature targeting.
Optimizely is the most flexible platform we integrate with -- there are three different paths for getting Kahoona segments into Optimizely, and the right one depends on which Optimizely products you have. The Kahoona team will confirm the best path during onboarding.
Once the integration is active, your team can use Kahoona segments just like any other audience in Optimizely:
The specific segments available on your account are custom to your business and determined in collaboration with your Kahoona CSM. Common examples include kahoona_high_intent, kahoona_bargain_hunter, and category-affinity attributes.
Kahoona collects behavioral signals from your website visitors and runs them through predictive models on our servers. The resulting audience signals are then delivered into Optimizely, where they become available for targeting.