Kahoona's AI engine analyzes visitor behavior on your website in real time and predicts what each user is likely to do next -- whether they are likely to purchase, what categories they are interested in, their price sensitivity, and more. These predictions are delivered as audience segments directly into your Kameleoon platform, ready to use for A/B testing, personalization, and targeted experiences.
No development work is required on your website. Once both tags are installed and credentials are shared, Kahoona configures the server-to-server pipeline and provides the retrieval snippets. Your team pastes them into the Kameleoon dashboard and begins targeting.
Once the integration is active, your team can use Kahoona segments just like any other targeting criteria in Kameleoon:
The specific segments available on your account are custom to your business and determined in collaboration with your Kahoona CSM.
Kahoona collects behavioral signals from your website visitors and runs them through predictive models on our servers. The resulting audience segments are pushed server-to-server into Kameleoon's Data API, where they are stored against each visitor's identifier. On the Kameleoon side, Custom Data entries are configured to automatically retrieve the stored segment data on each page load -- this is a native Kameleoon capability that requires a one-time dashboard configuration.
Kahoona pushes segment data directly from our servers to Kameleoon's Data API Map endpoint. Kameleoon's tag natively retrieves the stored data on each page load via a configured Custom Data entry, making segments available for targeting without any additional scripts or client-side logic.