1. Prerequisites

Before starting, ensure the following are in place:

• An active TikTok Ads Manager account with a configured TikTok Pixel (web event source)
• Admin or Operator permissions on the TikTok ad account
• The Kahoona onsite tag installed on your website (standard setup)

2. Account Connection

Three items are required from your team to enable the integration. All are one-time setup steps.

2.1 TikTok Pixel Code

1. Log in to TikTok Events Manager
2. Navigate to Tools > Events Manager > Web Events
3. In the left sidebar, click Data sources
4. Select your Pixel
5. Copy the Pixel ID shown at the top of the page

2.2 Events API Access Token

1. From your Pixel page, open the Settings tab
2. In the left sidebar, click Data connection
3. Scroll to the Events API section
4. Click Generate access token